Mobile Advertisement [AdMob and AdWords]

Mobile advertising has become a core part of marketers’ and publishers’ digital strategies, helping to fuel business growth and great content.

To make mobile ad buying seamless and accessible for more than a million AdWords advertisers,AdMob technology has been integrated directly into the AdWords system.This enables advertisers to run effective campaigns across more than 300,000 mobile applications running ads by AdMob—all from within the AdWords interface.It also helps AdMob developers and publishers increase their revenue by giving them access to a large number of new advertisers.AdWords advertisers can now manage, measure and adjust search,display and video ads, reaching people on more than 2 million websites and hundreds of thousands of apps, across all screens.

As mobile usage continues to explode, businesses increasingly need to adapt their marketing strategies to mobile platforms and mobile-specific consumer trends.